Upgrade your mindset.

Achieve your potential.

Get the step-by-step instructions on how to master the universal principles of success. 

Starting @ $47/month

You’re capable of the extraordinary, but that’s not going to happen by accident. You need a vision for where you want to go, and a tactical skill set to get there. We’re on a mission to help you achieve your goals.

Whether you want to expand your mental framework, start a business from scratch, become a better partner, build a billion-dollar empire, or simply get ‘unstuck’ in a certain area of your life – we can help. Our courses and coaching are designed to give you the foundational skills needed to put you on a path to achieving success at the highest level.

We're on a mission of igniting human potential, and we want to start with you.

So often people say things like “Believe in yourself” or “Take ownership!” but can’t tell you HOW to do it. We know our brain is capable of great things, but we don’t know how to train it.

This track is a tangible, step-by-step manual for how to build the ultimate mindset and frame of reference. No cop-outs or I-don’t-knows. Just straight-forward steps you can take to harness the power of your thought and change your life beyond measure.

My last company, Quest Nutrition, grew by 57,000% in our first three years, and sold for one billion dollars. I know how to start, build, and scale a business all without raising capital – though I’ve done that, too.

This track will cover not only how to build and grow a business from the ground up but will also teach you how to maximize your performance in your current position. If you’re looking for a “No BS, what would it take?” approach taught by instructors who have been doing it in the real-world for years, then this is for you.


For those of you who want to fast track both your business and career, but also recognize that mindset is a critical foundation for success, then the bundle track is for you.

Streamline your mindset and business development at the same time, taking advantage of ALL courses and features that ITU has to offer.

"Since joining just a few months ago, I have gained over half a million views on social media, 14k followers (from 0), and started my business. It was because of ITU that I finally decided to take action. For the first time in a long time, I am waking up happy, excited and ready to take on whatever life throws at me. Thank you, ITU!"


"I’ll have to watch this at least five more times!  It’s not just the knowledge or the exercises – it’s about understanding the principles of change.  The way Tom explains things with so much energy – it’s just fascinating.  I’m learning a lot here, and I am grateful for everything!"

Gabriel De
Salles Ribeiro

"I’ve just watched the videos again and completed the exercises.  I feel like I have so much more clarity in terms of what I need to do next - with actual, actionable steps to follow. Tom, I love your no bullshit/no fluff delivery. I’m super excited and grateful."


"With Impact Theory University you get way more than an education or just a community. We cheer for each other's triumphs and uplift each other when someone falls down, we laugh and cry and hold space to be real and raw and brave and vulnerable. We are a family. It will change your life, if you let it."


"ITU Is the one place for learning where I know there will be no fluff to cut through. Instead I get the exact information I need and an emphasis on action and implementation. I can't say enough about the quality of content and community, and how good it feels to move forward and not get lost in theory and information."


"Being a part of ITU has helped my band stay focused on the task at hand as well as helped me clarify the vision to my team. We've finished our website, were placed on the front cover of a new local publication, and have been more cohesive and fluid as a band."


From Tom:

What's up, guys?! You're asking the right question. Here's the answer: I live in perpetual terror of becoming spiritual entertainment. My goal with Impact Theory University is to create an instruction manual for success. I love the different shows that we produce, but they are designed to entertain you and spark your interest in learning. With Impact Theory University, I want to go beyond sparking your interest, and get into full-blown tactical education - something I would never be able to do in a show format. 

Don't get me wrong... I truly believe that through entertainment, we have the power to massively affect people. That's why we have a whole side of the business dedicated to telling empowering stories (have you heard about our fiction division?!). But I don't think that entertainment is enough, and it's certainly not all that this team has to offer.

When I think about affecting real and lasting change in someone, they need tactics just as much as they need entertainment, inspiration, and motivation. That's what Impact Theory University is all about.

You’ll receive a welcome email that will include your username and password to enter the Impact Theory University website.  This email will also include information about how to effectively navigate and explore the platform.

If for whatever reason you don’t receive a welcome email, please contact us at [email protected].

You will get the most out of our coaching sessions if you can tune in live, which is why Tom adamantly encourages people to make time for these in their schedules.  Attending live will give you the chance to help shape our narrative and interact directly with Tom, the ITU team, and community at large.  However, if you’re unable to attend, replays will be posted later.

Cancel Policy

You can cancel your subscription at ANY TIME in our account settings or by emailing us directly at [email protected]

There is nothing worse than a subscription that's hard to cancel. We got you!


Refund Policy - Money Back Guarantee

We strongly believe you will receive 10X the value you paid into your subscription at ITU.  However, if for any reason you are not completely satisfied, we offer a money back guarantee and will refund you whatever price you paid for that month.

If you purchased the yearly subscription, we will prorate your refund so you’re not on the hook for the remainder of the year.

In short, there’s no risk in signing up for Impact Theory University! If you’re less than satisfied with our many offerings, we’ll refund your money.  It’s that simple. Just send us an email at [email protected]

We have kept the cost of our programs as low as we are able, and hope that you are willing to make the investment in yourself and support our mission to reach as many people as possible around the world. 

What we’re attempting to do, ignite human potential around the world, is a very capital-intensive process.  Every paid membership counts. 

But we also know that not everyone can afford it in the beginning.  That’s why we’re making SURE that money is not what stops you from making a positive change in your life.  If you are truly unable to afford ITU, we welcome you to apply for a scholarship by emailing us at [email protected]


Tom is a serial entrepreneur who built his success from the ground up. He is the CEO and co-founder of Impact Theory, a cutting-edge media studio created to influence pop culture through non-fiction & fiction content, including the company’s flagship series Impact Theory w/ Tom Bilyeu. In less than three years, Tom has turned Impact Theory into a seven figure business, amassing a social ecosystem of 4 million people.

Previous to Impact Theory, Tom co-founded Quest Nutrition, and as president, he grew the 2nd fastest-growing Inc. 500 billion-dollar company by 57,000%. Before it was common practice for companies to rely on growing their community through social media, Tom devised an innovative, yet practical, marketing plan to organically connect with the consumer – a feat that has influenced a number of corporations today.

Impact Theory University is Tom’s latest mission to bring empowerment to the masses.

Build yourself, brick by brick, every day with the Impact Theory University community of #learners.


Earnings Disclaimer

We don’t believe in “get rich” programs – only in hard work, adding value, building a real and professional career, and serving others with excellence and constancy. Our programs are intended to help you make an impact in the world. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. Please don’t enroll in our programs if you believe in the “money for nothing get rich quick” myth or ideology; we only want serious people dedicated to real personal and professional development who want to add value and move humanity forward. As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. 
We don’t know you and, besides, your results in life are up to you. Agreed? We just want to help by giving great content, direction, and strategies. You should know that all products and services by our company are for educational and informational purposes only. Nothing on this page, any of our Sites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our Sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. 
Making decisions based on any information presented in our products, events, services, or Sites, should be done only with the knowledge that you could experience risk or losses just like any entrepreneurial endeavor. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

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